Thursday, 20 March 2008

Haagen-Dazs saves the bees

If 40% of your products were dependent on berries, fruits and nuts, you'd fork over a cool quarter of a million dollars to make sure those things were still coming, too. Haagen-Dazs, whose ice creams are flavored with fruits, nuts and berries, has launched a campaign to raise $250,000 for research into the loss of honeybees, which are crucial for cross-pollination of fruit and nut trees. According to the USDA, diseases and pests have caused a 30% loss of the approximately 2.5 million managed colonies.

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